Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value - York Price:£8.75
Author:John Devincentis
Edition:First Edition
Publisher:McGraw-Hill Education
Publication date:Mar 1999
Overal condition:quality starquality starquality starquality starquality star
Book description
Sales forces that simply communicate value to customers are doomed to fail - sales must begin to create customer value to survive. In today's markets, success can no longer be obtained by salespeople communicating the value of a product or service - it rests on the critical ability to create value for customers. Enter Rethinking the Sales Force. In this book, best-selling author Neil Rackham and international sales and marketing consultant John De Vincentis have created a breakthrough guide for
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
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