Understanding and Managing Customers - Sheffield

UniList.co.uk Price:£7.50
Author:Isabel Doole
RRP:£48.99
Edition:Illustrated
Publisher:Financial Times/ Prentice Hall
Publication date:Oct 2004
Pages:368
Overal condition:quality starquality starquality starquality star
ISBN:0273685627
Book description
A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.
Understanding and Managing Customers
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