Marketing - Nottingham

UniList.co.uk Price:£34.00
Author:Paul Baines
RRP:£48.99
Edition:4
Publisher:OUP Oxford
Publication date:Dec 2016
Pages:768
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780198748533
Book description
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, m
Marketing
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