Essentials of Marketing Communications - London

UniList.co.uk Price:£15.00
Author:Chris Fill
RRP:£45.99
Edition:01
Publisher:Financial Times/ Prentice Hall
Publication date:May 2011
Pages:440
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780273738442
Book description
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and e
Essentials of Marketing Communications
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