Advertising - London

UniList.co.uk Price:£21.50
Author:Tony Yeshin
RRP:£53.99
Edition:1st Edition
Publisher:Cengage Learning EMEA
Publication date:Jul 2005
Pages:512
Overal condition:quality starquality starquality star
ISBN:9781844801602
Book description
Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.
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