Marketing Communications: Interactivity, Communities and Content - London

UniList.co.uk Price:£16.00
Author:Chris Fill
RRP:£52.99
Edition:5
Publisher:Financial Times/ Prentice Hall
Publication date:Feb 2009
Pages:1000
Overal condition:quality starquality starquality starquality star
ISBN:9780273717225
Book description
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works;
Marketing Communications: Interactivity, Communities and Content
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