Marketing Research - London

UniList.co.uk Price:£32.99
Author:Alvin C Burns
RRP:£59.99
Edition:7
Publisher:Pearson
Publication date:Apr 2013
Pages:496
Overal condition:quality starquality starquality starquality star
ISBN:9780273768517
Book description
Marketing Research For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze d... Full description
Marketing Research
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