Marketing Research - London |
| UniList.co.uk Price: | £32.99 |
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| Author: | Alvin C Burns | |
| RRP: | £59.99 | |
| Edition: | 7 | |
| Publisher: | Pearson | |
| Publication date: | Apr 2013 | |
| Pages: | 496 | |
| Overal condition: |  | |
| ISBN: | 9780273768517 | |
| Book description | ||
| Marketing Research For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze d... Full description | ||
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