Strategic Advertising Management - Leeds

UniList.co.uk Price:£15.00
Author:Larry Percy
RRP:£43.99
Edition:4
Publisher:OUP Oxford
Publication date:Mar 2012
Pages:416
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780199605583
Book description
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard g
Strategic Advertising Management
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