Marketing for Entrepreneurs: Concepts and Applications for New Ventures - Leeds Price:£18.00
Author:Frederick G. Crane
Publisher:Sage Publications, Inc
Publication date:Sep 2009
Overal condition:quality starquality starquality star
Book description
One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the 'right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the
Marketing for Entrepreneurs: Concepts and Applications for New Ventures

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