Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant - Durham

UniList.co.uk Price:£7.00
Author:W. Chan Kim
RRP:£21.99
Publisher:Harvard Business Review Press
Publication date:Jan 2005
Pages:240
Overal condition:quality starquality starquality starquality starquality star
ISBN:9781591396192
Book description
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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