Advertising & IMC: Principles and Practice, Global Edition - Coventry Price:£25.00
Author:Sandra Moriarty
Publisher:Pearson Education
Publication date:May 2014
Overal condition:quality starquality starquality starquality starquality star
Book description
Advertising & IMC: Principles and Practice with MyMarketingLabThis package contains MORIARTY, Advertising & IMC: Principles and Practice 10e and access to MyMarketingLab.Important information for students:You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.For introductory courses in advertisingAn accessible, well-written, and student-friendly app
Advertising & IMC: Principles and Practice, Global Edition
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