Marketing Research + CD: An Integrated Approach - Coventry

UniList.co.uk Price:£25.00
Author:Alan Wilson
RRP:£58.99
Edition:3
Publisher:Financial Times/ Prentice Hall
Publication date:Sep 2011
Pages:432
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780273718703
Book description
Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professiona
Marketing Research + CD: An Integrated Approach
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