ISE Contemporary Advertising - Coventry Price:£30.00
Author:Michael Weigold
Publisher:McGraw-Hill Education
Publication date:Apr 2016
Overal condition:quality starquality starquality starquality starquality star
Book description
CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples. Author Bill Arens continues to address theimportance of I
ISE Contemporary Advertising
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