The Practice of Market Research: An Introduction - Coventry

UniList.co.uk Price:£20.00
Author:Yvonne McGivern
RRP:£43.99
Edition:4
Publisher:Pearson
Publication date:May 2013
Pages:572
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780273773115
Book description
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.  Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this bo
The Practice of Market Research: An Introduction
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