Advertising - Coventry

UniList.co.uk Price:£20.00
Author:Chris Fill
RRP:£35.99
Edition:1
Publisher:Pearson
Publication date:Feb 2013
Pages:394
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780273760894
Book description
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporar
Advertising
Close

Message the person selling this book


Login or Register
(to add this book to your favourites, track messages, remember your details etc)


Your email:
Password:
Guest

Your email:
Message:

Other books that may be of interest...

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever MKTG: Principles of Marketing Principles of Marketing: European Edition Event Studies: Theory, Research and Policy for Planned Events (Events Management) Marketing European Edition



UniList.co.uk is not responsible for the accuracy of this listing

Like most websites, we use 'cookies' to give you the best, most relevant experience. Using this website means you're happy with this. You can find out more about the cookies we use here. OK