Advertising - Coventry

UniList.co.uk Price:£20.00
Author:Chris Fill
RRP:£35.99
Edition:1
Publisher:Pearson
Publication date:Feb 2013
Pages:394
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780273760894
Book description
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporar
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