Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever - Coventry

UniList.co.uk Price:£9.99
Author:Jeff Fromm
RRP:£19.99
Edition:Special ed.
Publisher:AMACOM
Publication date:Aug 2013
Pages:224
Overal condition:quality starquality starquality starquality star
ISBN:9780814433225
Book description
HardCover. Pub Date :2013-07-02 Pages: 224 Language: English Publisher: AMACOM The numbers cannot be ignored: eighty million Millennials wielding 200 billion in buying power are entering their peak earning and spending years Companies that think winning their business is. a simple matter of creating a Twitter account and applying outdated notions of cool to their advertising are due for a rude awakening.Marketing to Millennials is both an enlightening look at this generation of consumers and a p
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
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