Marketing Planning: Strategy, Environment and Context - Canterbury

UniList.co.uk Price:£24.29
Author:Prof Jim Blythe
RRP:£60.99
Edition:01
Publisher:Financial Times/ Prentice Hall
Publication date:May 2010
Pages:288
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780273724711
Book description
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
Marketing Planning: Strategy, Environment and Context
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