Marketing - Canterbury

UniList.co.uk Price:£18.71
Author:Paul Baines
RRP:£46.99
Edition:2
Publisher:OUP Oxford
Publication date:Dec 2010
Pages:792
Overal condition:quality starquality starquality starquality starquality star
ISBN:9780199579617
Book description
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.
Marketing
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