Marketing - Canterbury Price:£18.71
Author:Paul Baines
Publisher:OUP Oxford
Publication date:Dec 2010
Overal condition:quality starquality starquality starquality starquality star
Book description
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make.
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