Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) - Belfast

UniList.co.uk Price:£5.00
Author:Anne Gregory
RRP:£24.99
Edition:3
Publisher:Kogan Page
Publication date:Jun 2010
Pages:200
Overal condition:quality starquality starquality starquality star
ISBN:9780749451080
Book description
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, th
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
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